Speedball

BRAND STRATEGY + VISUAL DESIGN + UX & UI DESIGN

The Challenge: A heritage brand with a century of history needed to define its digital voice and visual presence before making a major shift to direct-to-consumer sales.

The Solution: We partnered with Speedball to codify their brand values and characteristics. We created a comprehensive digital-first brand application that guides their website redesign and social presence, ensuring consistency in a new era of retail.

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© 2026 New Rodeo
a multidisciplinary design studio based in North Carolina