Old Dairy Farm
BRAND STRATEGY + BRANDING + LOGO DESIGN
The Problem: A large land development project needed a cohesive parent brand that could house multiple distinct businesses—from coffee shops to wedding venues—without losing their individual character.
The Solution: We developed a tiered brand architecture that unified the entire destination. Each space received its own unique identity, all while tied together by a shared visual thread that celebrates the heritage of the land.











© 2026 New Rodeo
a multidisciplinary design studio based in North Carolina