Old Dairy Farm

BRAND STRATEGY + BRANDING + LOGO DESIGN

The Problem: A large land development project needed a cohesive parent brand that could house multiple distinct businesses—from coffee shops to wedding venues—without losing their individual character.

The Solution: We developed a tiered brand architecture that unified the entire destination. Each space received its own unique identity, all while tied together by a shared visual thread that celebrates the heritage of the land.

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© 2026 New Rodeo
a multidisciplinary design studio based in North Carolina