Fuse Oncology

BRAND STRATEGY + VISUAL DESIGN + UX & UI DESIGN

The Challenge: In the high-stakes world of radiation oncology, clinicians are often burdened by fragmented data and manual documentation. Fuse Oncology needed a design partner who could not only modernize their brand but also translate complex AI capabilities into intuitive, high-utility tools that reduce cognitive load and speed up patient care.

The Solution: Serving as their long-term strategic design partner, we led a comprehensive evolution of the Fuse ecosystem. We established a new visual brand language and redesigned the marketing site and product sub-brands. Beyond the aesthetics, we deeply integrated into the product experience:

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© 2026 New Rodeo
a multidisciplinary design studio based in North Carolina