Heritage Harvest

BRANDING + LOGO DESIGN

The Problem: A new farm with deep family roots needed to transition from a private passion to a commercial brand. They required an identity that captured the "heritage" of their land and historic farm structures while appearing premium enough to compete in high-end markets for artisanal honey, mushrooms, and flowers.

The Solution: We crafted a legacy-driven visual identity centered on the farm’s generational history. The brand system—including a custom logo and color palette inspired by the land’s natural tones—references the specific architectural heritage of the farm's original structures. This identity provides a cohesive foundation that scales across diverse product lines, positioning Heritage Harvest as a premium, story-driven agricultural brand.

heritageharvest-01
heritageharvest-02
heritageharvest-03b
heritageharvest-04
heritageharvest-05
heritageharvest-06
heritageharvest-07
heritageharvest-08
nr-monograpm

© 2026 New Rodeo
a multidisciplinary design studio based in North Carolina